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News & Press

Sorry seems to be the hardest word

19th May 2005, The Scotsman



REMEMBER when you were younger and you did something wrong. What was that word your parents made you say? That’s right. Sorry. Why is it that newspapers find it so difficult to use that word? All the more so when there is a very useful mechanism to help the media when they get a story wrong and publish something defamatory. It is called the "offer-of-amends" procedure.


In short, if a newspaper accepts before lodging a defence to the action that it got it wrong and apologises, then it is entitled to a discount in any damages that the court will ultimately award.


The principles concerning the level of discount were laid down recently in a case involving actor and musician Jimmy Nail and the News of the World. In that case, the paper was granted a 50 per cent reduction in the damages that they had to pay because of the way that they handled the matter. Just what happens when the media don’t handle the matter well was seen last week when the Guardian was in court over an error.
Their story linked Colonel Jonathan Campbell-James, a distinguished soldier who has served for nearly 30 years in the Intelligence Corps, to the notorious activities at Abu Ghraib prison in Baghdad where it was widely known that Iraqi prisoners had been systematically abused and tortured by American soldiers.


The problem for the Guardian was that the Colonel was at no stage based there or was in any way responsible for the interrogation of prisoners. When the abuse took place, he was not even in Iraq.
When confronted about the error, the Guardian argued that they had a complete defence to the claim, that the story was covered by privilege, that the article would be categorised as responsible journalism, and even that it was covered by fair comment. Just about everything apart from claiming that it was true.


The trial judge was scathing about their approach, stating that it could not have hurt them to acknowledge promptly, on the basis of uncontroversial facts, that the Colonel had nothing to do with the Abu Ghraib abuses.
"This was plainly a case for an immediate and generous acknowledgment of error and for putting matters right," the judge said. "It was not simply a matter of good journalistic practice; it was a matter of elementary human decency".


And then having lambasted them for their stance, the time it took to apologise, and the place where the apology appeared, the judge then decided still to grant them a 35 per cent discount for going down the offer of amends . If ever there was a chance to send out a signal to newspapers that they must act responsibly at the earliest stage possible, then this was it. It was missed.


Knowing that they will be penalised only by such a small amount will hardly be an incentive to follow good journalistic practice, let alone elementary human decency.